Marketing Cloud

Salesforce Marketing Cloud enables personalized
email, mobile, social, and customer journey
engagement. PROLIM implements and integrates
it with CRM and Sales Cloud to drive stronger
pipeline growth.

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Things Marketing Cloud Does
for Your Business

Create personalized customer journeys across every marketing channel.

Automated Customer Journeys

Create behavior-driven journeys across email, SMS, and push channels.

1-to-1 Personalisation at Scale

Use AI to deliver personalized content, recommendations, and optimized send times.

Marketing-to-Sales Attribution

Track campaigns and engagement directly against pipeline and revenue.

Signs Your Marketing Needs Marketing Cloud

Email Campaigns Sent to Everyone

Same message to every contact – no segmentation, no personalisation, low engagement, and high unsubscribe rates.

Marketing and Sales Not Aligned

Marketing generates leads that sales ignores – no shared definition of a qualified lead, no handoff process, no feedback loop.

No Nurture for Long Sales Cycles

Prospects who aren’t ready to buy today fall off the radar – no automated journey to keep them engaged over weeks or months.

Can’t Measure Marketing ROI

No visibility into which campaigns generate pipeline – marketing spend justified by opens and clicks, not revenue contribution.

Disconnected Marketing Channels

Email, social, web, and events managed in separate tools – no unified customer view and inconsistent messaging across touchpoints.

Manual Campaign Execution

Campaigns built and sent manually – time-consuming, error-prone, and impossible to scale as the marketing team grows.

Our Marketing Cloud Services

Marketing Cloud Implementation

Account setup, data architecture, sender authentication, subscriber management, and integration with Sales Cloud.

Journey Builder & Automation

Welcome sequences, lead nurture flows, re-engagement campaigns, and event-triggered communications across email and SMS.

Audience Segmentation & Data Extensions

Structure your contact data with data extensions, segmentation logic, and dynamic content – ensuring every message is relevant to every recipient.

Sales Cloud Integration

Synchronising leads, contacts, campaigns, and engagement data for full marketing-to-revenue visibility.

Email Studio & Template Development

Enabling your marketing team to create and deploy campaigns quickly without developer support.

Analytics & Reporting

Tracking campaign performance, engagement, deliverability, and pipeline contribution across every channel.

Platform Capabilities

Powerful tools for personalization, automation, analytics, and engagement.

Email Studio

Drag-and-drop emails with dynamic content, A/B testing & optimisation.

Journey Builder

Create automated multi-step customer journeys.

Einstein AI

AI-powered content scoring, segmentation & send-time optimisation.

Mobile Studio

Run SMS, MMS & push notification campaigns.

Social Studio

Manage publishing, listening & engagement across social platforms.

Advertising Studio

Sync CRM audiences for personalised ad retargeting.

Web & Personalisation

Deliver personalised web experiences using behaviour & CRM data.

Marketing Intelligence

Unified campaign reporting, ROI & performance tracking.

Why PROLIM for Marketing Cloud

Expert guidance to maximize marketing performance and customer impact.

Marketing + Sales Alignment

PROLIM connects Marketing Cloud to Sales Cloud from day one - so every lead, campaign, and engagement is visible in the CRM and tied to real pipeline and revenue.